I get this question all the time:

“Is it necessary to LOVE what I do?”

The simple answer is, no. if you enjoy just surviving.

However, if you want something more than a minimum wage grunt work then yes you need to love what you do.

Social economic changes have created a new work standard and the reason people buy.

Now how you run your business is more important than what you do.

The required love I speak about is enjoying the process in which you create results.

Career experts classify tasks into two distinct categories: Creative and Repetitive. These categories share a simple truth:

Your brain needs to solve problems.

Repetitive jobs, such as most manual labor jobs, share a unique feature. They allow you to get into a type of flow where the work becomes automatic, much like ridding a bicycle. Once automated, the brain is free to drift between subconscious and conscious problem solving.

Many people can find fulfillment through these jobs because they are both mentally solving problems, and simultaneously producing something with their hands. They get the feeling of accomplishment that comes with physically creating something, and they feel mentally satisfied because their brain was able to do what it’s hardwired to do – solve problems.

A type of magic happens when our body is engaged in repetitive tasks. Our subconscious freed to explore creative solutions we are unable to do consciously.

This is why we often have our best ideas in the shower, while exercising, etc. Our brains are relaxed and able to access our full creativity and have those “aha!” moments.

Creative jobs require you to use mental skills to solve unique problems. Accountants, Designers, Lawyers and anyone in a Customer Service position are good examples. For these careers, unique strategies, ideas and solutions are required for each transactions. Very little can be “automated.” Your brain gets a boost by being able to directly solve a problem. The fulfillment that is gained from these jobs is one of direct interaction. This is because there are no repetitive tasks to allow the brain to drift into subconscious problem solving. It has to be in a fully active and creative mode at all times.

Time for another truth:

10+ years ago it was entirely possible to hold a very good job without needing to be fully mentally engaged in it.

There were many more manual labor jobs at that time, most of which did not require you to be fully present. However, thanks to outsourcing and automation, there are far fewer of these jobs available.

This has resulted in more and more people being pushed into the creative fields, increasing competition. Where once you could be “pretty good” at a creative job and get away with it, you now have to be great at it, and be able to meet higher expectations from employers. The increased supply has given businesses the opportunity to be far more choosy about hiring.

The automation of our lives is causing a massive shift in our society. We’re moving up Maslow’s Hierarchy of Needs as a whole

**We might want to put some sort of link here, or even a simplistic diagram to explain what the Hierarchy is. Many people have heard of it, but may not know what it actually is – It depends on the audience. Your call.**

We’re no longer so concerned with survival. Automation and modern technology has removed the struggle of eating and obtaining quality housing. Medical advances once thought to be miracles are common place improving the average quality of life.

Society as a whole is moving from basic survival, into esteem and self-actualization.

As society moves up the hierarchy, businesses are also shift their focus, especially when hiring. They want people whom are skilled, and personally engaged in the work itself. They want people who love what they do and put themselves wholly into the work.

“Good enough,” simply isn’t any more.

As individuals we’re looking for people who are themselves self-actualized, to help us become more self-actualized.

A decade ago we focused more on facts and knowledge, now the people we choose to work and interact with are the ones who engage with us.

Facts, knowledge and even products must now be enhanced with an experience.

The effect of all this is that we are no longer living in a world where you can just be “competent” at a repetitive job and succeed. Employers have far higher expectations for the people they hire.

What about manual labor vocations that have a shortage of skilled people? Many of those jobs are being filled by migrant workers who are willing to work for far lower cost – making it a win for employers.  (Robots soon?)

This entire idea can be boiled down to a simple statement:

If you don’t love your job and find some kind of fulfillment from it, you’ll be replaced by someone who does.

One more thing to keep in mind. As society moves up the hierarchy, you cannot avoid this shift. We mimic those around us, often unconsciously. When our friends and family find personally fulfilling jobs and employers require engagement from their employees, you’ll find yourself pushed towards a path of wanting and requiring the same.

Is there room in the workforce for everybody to “love” their job?


For the past 100 years it has been possible. But there wasn’t a pressing requirement. We also didn’t have the tools to figure out what you are good at, if you were not ‘lucky’ to fall into a career you love.

Now there are free and inexpensive scientific tool you can use to find your sweet spot in work that is both engaging and pays out well.

I recommend using MBTI and StrengthsFinder 2.0.

I created a guide on how start using MBTI and StrengthsFinder to find your sweet spot. If you’re in a service-based industry, I show you how to find work that fulfills you… and that you can get paid for. I’ll also show you how to create your own premium product or service, as well as how to market and scale it.

The 4 phases to faster profits and having a business you love!

**Free Guide: Includes the first steps in sweet-spot identification as mentioned in this article.

About the Author

Leave a Reply 0 comments

Leave a Reply: